AIRBAKE EXTREME COOKIE CHALLENGE

Contest Description

Beginning on October 15, 2007, WearEver¨, known for its bakeware and cookware brands, is launching the Second Annual WearEver¨ AirBake¨ Extreme Cookie Challenge. Parent and child teams from across America will vie for the chance to be crowned the Cookie Champions at a live National "Cookie-off" in New York City (or Los Angeles) in March 2008.

WearEver is asking families to submit their most "extreme" cookie recipe as part of a national contest, which will be judged on a variety of criteria including taste, originality and appearance. Five lucky parent and child teams will be selected as finalists to attend the National "Cookie-off" event in New York City (or Los Angeles) for a chance to win the grand prize of a $10,000 savings bond. Runner up teams will each receive a $1,000 savings bond.

AirBake bakeware is premium insulated bakeware that uses innovative technology to provide enhanced baking performance. Made with 100% aluminum construction, AirBake promotes even baking, comes with a no-rust promise and virtually eliminates any chance of burning.

How to Enter

You may enter the contest either online or by postal mail.

To enter online, go to www.wearever.com and click on Extreme Cookie Challenge. Complete the online entry form which will ask for your recipe, your name, complete mailing address, telephone number, date of birth, your child's name and date of birth, and a 75 word (or less) statement describing how the recipe came about. Your entry must be received by 11:59 PM ET on January 7, 2008. The contest database is the official time keeping device for the contest. To enter by postal mail, hand print or type your recipe on an 8 1/2" x 11" piece of paper, along with your name, complete mailing address, telephone number, date of birth, your child's name and date of birth, and a 75 word (or less) statement describing how the recipe came about. You may also print out an entry form blank at www.wearever.com. Your entry must be received by January 7, 2008. Mail to:

AIRBAKE Extreme Cookie Challenge
PMI Station
PO Box 3525
Southbury, CT 06488-3525

You may enter as often as you wish, but each entry must be different and must be mailed or entered online separately.

See Official Rules below for complete details.

OFFICIAL RULES

ELIGIBILITY: Open to legal residents of the 50 United States and the District of Columbia who are 18 years of age and older and who are the parent/legal guardian of a child born between April 1, 1992 and November 1, 2002. Employees, officers and directors of Groupe SEB USA (of which T-Fal/WearEver is a division) (the "Sponsor"), its parent, subsidiaries, affiliates, advertising and promotion agencies, M Booth & Associates (the "Contest Administrator"), and members of the immediate families (spouses and children, parents and siblings and their spouses) or members of the same households (whether related or not) of such individuals are not eligible, nor are professionals such as chefs, caterers, food editors, home economists, dietitians or anyone who is or has been involved in the professional preparation of food or recipes for profit. Void where prohibited.

PROGRAM DESCRIPTION: In the Second Annual WearEver Airbake Extreme Cookie Challenge (the "contest"), WearEver is searching for parent and child teams (the teams consist of one parent and one child between the ages of 5 and 15) with great baking skills and innovative cookie-creating talent to compete in the contest by submitting their tastiest and most extraordinary cookie recipe. The contest begins on October 15, 2007 and ends on January 7, 2008.

TO ENTER: You may enter the contest either online or by postal mail.

To enter online, go to www.wearever.comand click on Extreme Cookie Challenge, where you will provide your name, complete mailing address, telephone number, date of birth, your child's name and your child's date of birth, your recipe and a 75 word (or less) statement describing how the recipe came about. Your entry must be received by 11:59 PM ET on January 7, 2008. The contest database is the official time keeping device for the contest. To enter by postal mail, hand print or type your recipe on an 8 1/2" x 11" piece of paper, along with your name, complete mailing address, telephone number, date of birth, your child's name and your child's date of birth, and a 75 word (or less) statement describing how the recipe came about. You may also print out an entry form blank at www.wearever.com. Your entry must be received by January 7, 2008. Mail to: AIRBAKE Extreme Cookie Challenge c/o M Booth & Associates, 300 Park Avenue South, Floor 12, New York, NY 10010.

Each recipe must have a name, and ingredients in the recipe must be provided in exact standard U.S. measurements and must list ingredients in order of use. The recipe also must include complete step-by-step preparation and cooking instructions, cooking times and temperatures, utensils required, number of servings, serving suggestions and any other pertinent information. The recipe must be an original work that was created by the entrant and cannot have previously won a sweepstakes, contest or other promotion. Previously published recipes (such as those appearing in major cookbooks, in magazines, in newspapers, from food companies, publicized on the Internet, and winners in national contests) will be disqualified, unless the recipe entered features changes considered significant by the judges. In addition, recipes must not have been awaiting publication or submitted for publication consideration during the period of this contest.

You may enter as often as you wish, but each recipe and statement must be different, must meet all entry requirements and must be submitted separately. Entries must be completed in English.

By submitting an entry, you warrant and represent that your recipe and statement are your own original work created by you, have not been previously published, have not won a previous prize or award, that you own or otherwise control all of the rights to your entry materials and that your entry does not violate any law, regulation or any right of any third-party, including but not limited to rights of copyright, publicity and privacy. Submitting recipes that are copyrighted by other individuals will make you responsible for any legal action the legal copyright holder might take against you or Sponsor. Entries may not defame or invade the rights of publicity or privacy of any person, living or deceased, or otherwise infringe upon a person's personal or proprietary rights. All entries, including the recipe, become the property of Sponsor; Sponsor is under no obligation to correspond about entries nor will entries be acknowledged or returned. Sponsor reserves the right in its sole discretion to disqualify any entry at any time in the event it is determined that the entrant has not complied with these Official Rules.

Entrants grant the Sponsor all rights of ownership, reproduction, and use of entries for any purpose whatsoever without compensation or further permission, including but not limited to an irrevocable and perpetual, royalty-free, worldwide right, in all media (now known or later developed) to assign, use, publish, edit, adapt, modify, alter, reproduce, distribute, display, copyright, create derivative works or otherwise exploit entries, for commercial or non-commercial use, and without compensation to the entrant. By entering the contest, each entrant waives any and all rights he or she may have to each recipe. To the extent entrant has any rights in the recipe, entrant assigns all such rights to the Sponsor by entering the contest.

JUDGING/DETERMINING WINNERS: The contest consists of two rounds and the finals (the finals are also referred to as the National "Cookie-off"). The first and second rounds will be judged by a panel of experts selected by Sponsor. The first round will be judged on: originality of recipe (40%), appeal of ingredients (30%), creativity of written statement (20%) and clarity of instructions (10%). The 25 entries that receive the highest cumulative scores will be named the Semifinalist teams and will move on to the second round. (In the case of a tie for the 25 Semifinalists, the tie will be broken by the highest originality score. If the originality scores are tied the judges shall reconsider the originality scores until tie is broken.) In the second round the Semifinalists' recipes will be prepared and judged on taste (25%), originality of recipe (25%), ease of preparation (25%) and appearance (25%). The five Semifinalists that receive the highest cumulative scores will be named the Finalist teams. (In the case of a tie for the five Finalists, the tie will be broken by the judges' reconsideration of the tying entries.) The five Finalist teams will win a trip to a National "Cookie-off" event in New York City (or Los Angeles) for a chance to win the Grand Prize. The five Finalist teams will be notified by phone, mail and/or express mail at Sponsor's sole discretion on or about January 28, 2008.

At the National ãCookie-off,ä the five (5) Finalist teams will have to:

Prepare their cookie recipe using an AirBake cookie sheet. Such preparation will take place in front of a live (possibly television) audience. Participate in media coverage including potential print interviews or appearances on TV or radio, prior to and post event.

In this final round, the recipes will be judged by the audience based on taste. The Finalist team whose cookie recipe is voted the best in taste will receive the Grand Prize. (In the case of a tie in the final round, the audience will be asked to vote again until the tie is broken or the winner will be determined based on highest originality score in the second round.) The four runner up teams in the finals will each receive a Runner Up Prize.

Any Finalist team unable to attend the National "Cookie-off" will be disqualified, and the next highest scoring Semifinalist team will win the trip to the National "Cookie-off" instead.

PRIZES: (1) Grand Prize: $10,000 Series EE United States Savings Bond ($10,000 face value of bond redeemed at maturity; $5,000 present value) and WearEver products valued at $250. Total approximate retail value ("ARV") of Grand Prize: $5,250. Four (4) Runner Up Prizes: $1,000 Series EE United States Savings Bond ($1,000 face value of bond redeemed at maturity; $500 present value) and WearEver products valued at $250. Total ARV of each Runner Up Prize: $750. Finalist Prizes: a trip to New York City (or Los Angeles, based on event location) for five Finalist teams to participate in the WearEver AirBake Extreme Cookie Challenge. Prize consists of round trip coach air travel from the major commercial airport closest to winner's residence, 3 days/2nights standard hotel accommodations (double room occupancy), airport/hotel transfers, attendance at the WearEver Airbake Extreme Cookie Challenge and other activities planned by Sponsor, and $250.00 spending money. Sponsor reserves the right to provide ground transportation in place of air transportation if Finalist team lives within a reasonable driving distance of New York City (or Los Angeles, based on event location), as determined by Sponsor, and to award no additional prize in lieu of air transportation. All other expenses are winner's responsibility. ARV of each Finalist Prize: $2,500.00. Actual value will be determined based on the location of the winner's residence and fares at time of departure. Trip must be taken at a time to be determined by the Sponsor in March 2008 or prize will be forfeited in its entirety.

GENERAL: Entries are accepted and prizes awarded on the condition that all entry materials are the sole property of the entrant and that they have not been accepted for publication elsewhere. Finalist winners will be required to [a] complete an affidavit of eligibility, a liability release and (where legal) a publicity release, which must be returned within the time specified in the notification letter; and [b] sign a release and non-exclusive, irrevocable license of all intellectual property rights in the winning entry to the Sponsor. Failure to comply may result in forfeiture of prize and award to an alternate winner based on the applicable judging criteria. Finalists must complete a liability/publicity release prior to issuance of travel documents. Taxes on prizes and all expenses related to acceptance and use of the prizes not specified are the sole responsibility of winners. Entrants agree to be bound by the terms of these Official Rules and by the decisions of the Sponsor and the judges, which are final and binding on all matters pertaining to this contest. Contest is subject to all federal, state and local laws. By participating, entrants release, discharge and hold harmless Sponsor, its parent, subsidiaries, affiliates, advertising and promotional partners and agencies, and all of their respective directors, officers, employees, representatives and agents from any and all injuries, liability, losses and damages of any kind resulting from their participation in the promotion or their acceptance, use or misuse of a prize including, without limitation, personal injury, death and property damage, and claims based on publicity rights, copyrights, trademark defamation or invasion of privacy. By accepting a prize, each winner grants Sponsor the use of his/her name, photograph, voice, likeness, video footage, and any statements or biographical information he/she provides, for trade, advertising, publicity, and promotional purposes without compensation (unless prohibited by law) by Sponsor and those acting pursuant to Sponsor's direction, in each case in all media now known or hereafter discovered, worldwide, including but not limited to the World Wide Web, without notice, review, or approval, and agrees, upon request, to confirm the foregoing in writing. Sponsor, its parent, subsidiaries, affiliates, advertising and promotional partners and agencies, and all of their respective directors, officers, employees, representatives and agents are not responsible for and shall not be liable for late, lost, misdirected, illegible, postage-due, damaged or incomplete entries or any condition caused by events that may cause the promotion to be disrupted or corrupted. Sponsor reserves the right in its sole discretion to cancel, terminate, modify, or suspend the contest and limit entries to those submitted prior to the action taken, or to proceed in such a manner as may be deemed fair and equitable by Sponsor in its sole discretion. If an insufficient number of eligible entries are received, all prizes may not be awarded. Limit one Finalist Prize per parent/child team. There shall be no prize transfer or cash redemption. No prize substitution except by Sponsor due to unavailability, as solely determined by Sponsor, in which case a prize of comparable or greater value will be awarded. CAUTION: ANY ATTEMPT BY AN ENTRANT TO DELIBERATELY DAMAGE ANY WEB SITE OR UNDERMINE THE LEGITIMATE OPERATION OF THE CONTEST MAY BE A VIOLATION OF CRIMINAL AND CIVIL LAWS AND SHOULD SUCH AN ATTEMPT BE MADE, SPONSOR RESERVES THE RIGHT TO SEEK DAMAGES FROM ANY SUCH PERSON TO THE FULLEST EXTENT PERMITTED BY LAW. Internet entry must be made by the entrant only at authorized Web site address. Sponsor reserves the right, at its sole discretion, to disqualify any individual it finds to be tampering with the entry process or the operation of the contest or Web site; to be acting in violation of the Official Rules; to be acting in violation of the terms of the Web site; or to be acting in a non-sportsmanlike or disruptive manner, or with intent to annoy, abuse, threaten or harass any other person.

WINNERS LIST: For a list of prize winners, mail a self-addressed, stamped envelope to: Second Annual AirBake Cookie Challenge c/o M Booth & Associates, 300 Park Avenue South, Floor 12, New York, NY 10010.

SPONSOR: Groupe SEB USA, 1 Boland Drive, Suite 101, West Orange, NJ 07052

Contest administrator: M Booth & Associates, Inc., 300 Park Avenue South, Floor 12, New York, NY 10010