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OFFICIAL MIX IT UP WITH BETTY!TM COOKIE MIX RECIPE CONTEST
RULES
WHAT IS THE CONTEST?
The Mix It Up With
Betty! TM Cookie Mix Recipe Contest encourages creative bakers
to use Betty Crocker® cookie mix to create great homemade cookie recipes
using additional ingredients, decorations and serving ideas.
What can I win?
Grand Prize
One (1) of the fifteen selected Finalist recipes will be judged the
Grand Prize Winner. The Grand Prize winner will be awarded a check for
$5000. In addition, the Grand Prize winner will also receive 1000 Bonus
Box Tops to be awarded to the winner’s designated school registered in
the Box Tops for Education program. Bonus Box Tops will be awarded directly
to designated school. Individuals cannot redeem Bonus Box Tops for cash.
Approximate value of grand prize is $5100.
Finalist Prizes
Fourteen (14) Finalists will each be awarded $500 cash and 1000 Bonus
Box Tops to be awarded to the winner’s designated school registered in
the Box Tops for Education program. The $500 Finalist prizes will be awarded
as checks. Bonus Box Tops prizes will be awarded directly to designated
schools. Individuals cannot redeem Bonus Box Tops for cash. Approximate
value of each Finalist prize is $600.
Online Voting Prize
Consumers will be invited to go online to www.BettyCrocker.com/MixItUpWithBetty
the recipe they feel best meets contest judging criteria of Taste, Creativity
and Ease of Preparation. The recipe receiving the most consumer votes
will receive the Online Voting Prize of $500. The $500 prize will be awarded
as a check. The Online Voting Prize will be awarded in addition to a Finalist
or Grand Prize.
Honorable Mentions
Up to six (6) entrants will each be awarded Honorable Mention and
be recognized on www.BettyCrocker.com/MixItUpWithBetty. Each
Honorable Mention will also be awarded a $100 BettyCrockerStore.com gift
certificate. Gift certificate subject to BettyCrockerStore.com terms and
conditions and cannot be redeemed for cash.
All contest prizes are not transferable, except at the sole discretion
of General Mills. Each Finalist is eligible to win only one prize, except
for the Online Voting Prize winner, who will receive a Finalist prize
or Grand Prize and the Online Voting Prize. All taxes and other expenses,
if any, are the sole responsibility of the winners. This contest is void
where prohibited or otherwise regulated. All federal, state and local
laws apply.
Who can enter?
You are eligible if you are 18 years of age or older as of January 1,
2009, and are a legal United States resident residing in one of the 50
United States or District of Columbia during the competition.
You are not eligible to enter and will be disqualified if:
· You are a food professional, such as a chef, food writer or food home
economist who creates recipes for pay.
· You are an employee of General Mills, Archway Marketing Services, or
any of their respective parents, subsidiaries and affiliated companies,
or a member of the immediate family (parent, children, siblings, spouse,
regardless of where they live) or same household of such employees (whether
related or not).
How do I enter?
Submit your recipe that uses at least one 17.5 ounce Betty Crocker Cookie
Mix product (Chocolate Chip, Peanut Butter, Sugar Cookie, Oatmeal, Oatmeal
Chocolate Chip, Walnut Chocolate Chip or Double Chocolate Chunk).
TO ENTER:
Online entry only. Go to www.BettyCrocker.com/MixItUpWithBetty,
register to become a member of BettyCrocker.com (or log on if you are
already a member) and submit your recipe using the online entry form,
filling in all requested information completely. Recipes submitted online
must include the eligible product(s) used. List each recipe ingredient
with specific flavor, exact measurements or weights, and in the order
used. Provide complete preparation directions including baking time and
temperature and type of bakeware used (including exact dimensions or size).
All recipes must utilize a baking or cooking method of preparation. A
recipe without a baking or cooking step will not be accepted. All electronic
entries must be received between 12:00 a.m. on January 1, 2009 and 11:59
p.m. on February 15, 2009 (central time). Each electronic entry should
be submitted only once. Use of automated processes and devices to submit
electronic entries are not permitted. Contest Sponsors are not responsible
for any changes or effects caused to the entrant's computer system as
a result of submitting electronic entries.
Only entries submitted via the website electronic form will be accepted.
Entries submitted via facsimile or other express delivery services will
NOT be accepted. Not responsible for lost, late, misdirected or otherwise
undeliverable mail, or entries that cannot be processed due to phone,
network, electronic or computer hardware or software failure, or technical
failures of any kind. General Mills reserves the right at its sole discretion
to disqualify any individual that tampers or attempts to tamper with the
entry process or the operation of the contest or website or violates the
Official Rules. In the case of duplicate recipes, the first entry received
will be judged. By submitting your recipe, you accept all contest rules
and agree to be bound by the decisions of the judges, which will be final.
You also agree that your recipe becomes the sole property of General Mills,
and General Mills reserves the right to edit, adapt, copyright, publish,
transfer and use any or all of them, without compensation.
How will recipes be judged?
All entries must meet the contest requirements. Recipe entries must be
created by the contestant. Initial judging will be done by home economists
for appropriate use of eligible products in addition to the criteria outlined
below for the finalist recipes:
- Taste
- Creativity
- Ease of Preparation
Judges will disqualify
previously published recipes, such as but not limited to those in major
cookbooks, in magazines, from food companies, on major food or recipe
websites and winners in national contests, unless the recipe features
changes considered significant by the judges. Finalists will be required
to certify, on information or belief, that their recipes are their own
creation and have not been published or publicized and have not won a
national contest. General Mills will select and supply the ingredients
and cooking equipment to be used during judging. General Mills reserves
the right to substitute comparable products at its discretion. Final judging
will be done by a panel of food experts. Decision of the judges is final
in all matters relating to this Contest.
Recipe Ideas
Recipes may be submitted for any type of cookie, bar or treat. Some idea-starters
for recipes are as follows:
· Kid Fun Cookies that make a fun family activity
· Cookie Treats with a HealthTwist Cookies and bars with nutritious
ingredient additions
· Seasonal Favorites Cookie and bar recips that are baked for
a special season or holiday (for example, Valentine’s Day, Easter, St.
Patrick’s Day, Halloween, etc.)
· Ethnic-inspired Treats Simplified cookie and bars representing
your heritage or ethnicity
· Cookie Favorites Made Easy Cookie and bar recipes using seven
(7) ingredients or less
· Cookie Bars Bite-sized pick-ups to indulgent dessert squares
eaten with a fork
· Cookies Frosted Get creative using both Betty Crocker® cookie
mix and Betty Crocker® ready-to-spread frosting
What happens if I win?
If you are one of the fifteen (15) selected Finalists or one of the up
to six (6) Honorable Mentions, you will be notified on or about March
9, 2009 via e-mail. Grand Prize and Online Voting winners will be announced
on or about April 28, 2009 at www.BettyCrocker.com/MixItUpWithBetty
of eligibility and a liability release/assignment of rights and return
within 5 days of receipt of notification. Any Finalist who does not comply
with this requirement, cannot be easily located at the e-mail address
provided may forfeit prize and an alternate Finalist may be selected.
Any Honorable Mention who does not comply with this requirement, cannot
be easily located at the e-mail address provided may forfeit Honorable
Mention status, and an alternate Honorable Mention may be selected. Except
where prohibited by law, each Finalist or Honorable Mention will be required
to sign a release giving General Mills and its nominees full rights to
use the Finalist's or Honorable Mention’s name, likeness, image and voice
for Contest related advertising and publicity, including such usage on
the Internet. After accepting prize, the Grand Prize winner will not be
eligible to win another Grand Prize in the three subsequent Bake Life
SweeterTM or Mix It Up With Betty! TM Cookie Mix
Recipe contests. General Mills reserves the right to cancel this promotion
at its sole discretion. Winners will be posted on the Internet at www.BettyCrocker.com/MixItUpWithBetty
following the competition.
The Mix It Up With Betty! TM Cookie Mix Recipe Contest is sponsored
by General Mills Sales, One General Mills Blvd. Minneapolis, MN 55440
ABBREVIATED RULES FOR USE ON WEBSITE LANDING PAGE
NO PURCHASE NECESSARY.
Open only to legal residents of the United States, 18 years of age or
older. Submit your entry online. Entries must be received by 11:59 p.m.
on February 15, 2009. Void where prohibited. See Official Rules
for details. Sponsored by General Mills Sales, Inc., One General Mills
Blvd., Minneapolis, MN 55440.
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